Coupons and Promo Codes February 2019
Voonik is an online fashion store that targets women in Tier-2 and Tier-3 cities in India, which makes it different from its competitors such as Myntra and Abof which are favoured by women in metros. Voonik is based in Bangalore and has proven itself to be a very ambitious ecommerce company, acquiring half a dozen tech start-ups over the last year.
Voonik sarees are very popular. The compay also sells a number of products targeted at girls and women such as tops, kurti, shoes, dress, anarkali dresses, bags, bra, bangles, blouse, bollywood sarees, baby dress, bridal lehenga, bellies, cotton sarees, churidar, cotton kurtis, cosmetics, dress material, ethnic wear, earrings, ear cuffs, georgette kurtis, georgette sarees, handbags, gown party wear, heels, innerwear, jewellery, jeans, jeans tops, lehenga, ladies tops, lingerie, lipstick, makeup kit, nighty, palazzo and patiala suits.
Voonik Review – The Voonik Story
Voonik India is different from most fashion retailers in India as it sells products for men and women on different platforms. The principal brand of the company, Voonik, is for women, while Mr Voonik, a separate platform, is for me. They run on independent websites and apps and have no connection with each other.
In addition to that, the company is planning to launch a premier products platform called Vilara. The company has a business model where they have separate websites and apps for different segments. This, according to the management would enhance the product experience by a considerable extent.
The company was founded in 2013 and directly competes with the likes of Myntra, LimeRoad, AJIO and ABOF – which are among the biggest online fashion stores in India. The company also has Amazon and Snapdeal as its competitors.
So far, Voonik India has raised over $27 million in funding from major investors such as Sequoia Capital, Times Internet Ltd and Seedfund. The companies acquired by Voonik include TrialKart, a mobile platform which delivers a virtual dressing room experience; Getsy, a shopping site for men; Styland, a salon and spa booking app Styland; Picksilk, an online silk store, and Zohraa, an online marketplace for designers and boutiques. Voonik has also acquired Dekkoh, a styling and personalisation app.
Sujayath Ali, CEO, Voonik, explains the rationale behind the acquisitions: “By acqui-hiring Zohraa, we got access to a premium supplier network. With Picksilk on board, we now have access to a highly coveted silk weaver community. Styl team gave the immediate impetus to the Vilara App development. We got to market with both web and app within a record time.”
Ali, also spoke about how his company was building a lean online marketplace for fashion products: “When you are handling inventory, you take the inventory risk, you have to pay for the warehouse cost, the fulfilment cost. For every order you pay for the photographs, tagging, cataloguing. They (competitors) are operating like retail companies, whereas Voonik doesn’t consider itself as a retail company. When you act as a platform, the cost you pay is only for technology.”
In India, most ecommerce companies struggle to make profits. But that’s not a problem with Voonik, which because of its business model, is able to churn out profits year after year. India’s online fashion business is expected to be worth $35 billion by 2020, and Voonik hopes to be one of the companies in the thick of things.
A report from Google revealed that fashion was going to be the best selling category in Indian online shopping sites, ahead of consumer electronics. In fact, fashion is expected to account for 35% of the money spent by online shoppers in India.
Harminder Sahni, who heads the consulting firm Wazir Advisors, was full of praise for Voonik’s profitable business model. He says, “Voonik’s focus on technology and making suppliers pay for warehousing and cataloguing is the way to go. I think leveraging technology, reducing costs and making everyone, including suppliers, brands and consumers pay for the service which is being offered is the right thing to do.”
What are the Best Selling Products on Voonik India?
Let’s have a quick look at the best selling products at Voonik.com...
Footwear: Voonik stocks sneakers, flats, sandals, stilettos, shoes, platforms, boots, slippers, peep toes and more. You can now buy the footwear of your choice at the Voonik footwear sale on Cashfat.
Ethnic Wear: You can now buy a range of ethnic wear such as ethnic suits, gowns, lehengas, sarees, saree blouses, suits and more with our Voonik coupon codes. Now you can get a discount on ethnic dress materials combo, and sarees below 1000 rupees with our special Voonik discount coupons. You can also grab great Voonik offers on kurtis at 150, kurtis at 200, kurtis at 249, kurtis at 299 and more.
Fashion Accessories: There are a range of fashion accessories such as bags, watches, scarves, sunglasses, caps, belts more that you can buy with our Voonik vouchers.
Beauty: You can now buy a range of beauty products and get a discount on every purchase with our Voonik promo codes.
Western Wear: Voonik sells a wide variety of Western wear such as dresses, shirts, tops, jackets, skirts, jeans, sweaters, jumpsuits, leggings and much more.
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